Killing Us Softly 4: Advertising’s Image of Women (2010)

Killing Us Softly 4: Advertising's Image of Women

Killing Us Softly 4: Advertising’s Image of Women is an update of Jean Kilbourne’s pioneering Killing Us Softly 3.

Jean takes a new and refreshing look in this movie at how advertising traffics in distorted and destructive ideals of femininity. This movie stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising.

In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems.

Kilbourne is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning books Can’t Buy My Love & So Sexy So Soon.

More Jean Kilbourne films: The Ad and The Ego.

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Filed Under: MediaSociety

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  • chanteuz

    I’ve seen all her films…they just keep getting better

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